This week continues a series of 'randoms' (unless you can find a connection):
Furniture retail has learned that you can’t just sell furniture, you have to sell rooms and designs. Kitchen retailers are starting to teach customers how to cook. There are even new online clothing retailers coaching their customers on how to dress! (http://www.trunkclub.com/) Everyone thinks the Internet is killing retail, but really it is just changing its core purpose.
Before the Internet, we needed retail to SHOW us what we could buy, something the Internet does a hundred times better. However, a physical retail store can still have an advantage with showing us how to USE products, especially when we need to use multiple products together. Retail stores that innovate ways to be a gateway for customers to better their life or enter a lifestyle are the ones that will last through the next couple decades. Continue....
-- Chris Hoyt
