Ideas are interesting.
Interesting isn't bad; it's just not enough. Without something more, they just seem to melt into the great expanse of information. When do ideas seem more real? What makes them engaging?
Ideas need to be something that you can touch or that touches you. They have to make a difference somehow — to address a why, a where, a how, or a who. They have to meet something on the ground, to meaningfully touch someone.
Otherwise, ideas are, perhaps, just interesting.
