You can’t really talk effectively until you understand what your audience wants. Digital is creating all sorts of hints and clues that a good listener can interpret. In the digital space, brands must continually keep a finger on the virtual pulse to understand what they want from their brand or product experience. A company that shows it’s a good listener gets rewarded. A survey by InboxQ found 64 percent of customers surveyed are more likely to make a purchase from a brand that responded to them.
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