If you want your staff to act or react in a certain way, then YOU must set the example. You have to find your voice, clarify your personal values, and then regularly set the example. You must align your personal actions with the culture that has been established within your organization. In other words, you must proverbially, “talk the talk and walk the walk”....
-- Harry A. Strausser III
Leaders can't just say it, but then not do it. The method IS the message.